H ow often you post can also affect how your content is distributed on the platform (TikTok recommends posting 1-4 times per day). In other words, finding your best time to post will require understanding where your audience is located (time zones matter) and when they’re online.īut reaching a wide audience on TikTok is not just a matter of when you post. So, for best results, you’ll want to post to TikTok when your audience is most likely to already be scrolling. But usually, videos suggested on the For You page are no older than a couple of days.
TikTok does a great job serving each of its users a highly personalized mix of content on the app’s main interface, the For You page.
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